The use of irregularly shaped containers makes the product visually interesting and more appealing.
However, when it comes to labeling specially shaped containers, there are some factors to consider when designing the right label, which adheres well and is consistent with the shape of the container.
Any container with a particular shape requires the design of personalized labels with dimensions and shape that perfectly fit the contours of the product.
What factors do you need to consider to design the perfect label?
The Form of The Container
The first factor is the shape of the container which in turn determines the shape and size of the label to be applied.
The right label design in this case requires more creativity, commitment and time.
You have to decide if the label should cover the entire container or part of it.
Remember that curves and angles represent areas that are difficult to label, especially if the label material is rigid. In fact, the rigidity of the material can cause the label to lift from the surface before the adhesive exerts its strength. In this case you have to opt for a more flexible material or a more tenacious adhesive.
An experienced professional can propose different solutions depending on the shape of the container and the information you need to print on the label.
Furthermore, the layout design must consider three other factors, sometimes overlooked, but fundamental:
- That the information is printed legibly, to establish a relationship of trust and transparency with the consumer who wishes to be informed
- That you take into account the model of the printer with which you are going to print the labels to make sure that the shape and size designed is suitable to be printed with the printer in use
- That the method of application of the label on the container is taken into account
The other important factor to consider before designing a custom label is the type of material to be used.
Once you have decided whether your label will cover the entire container or part of it, you will have to choose a material that adheres perfectly to the container.
The flexibility and adhesive of the chosen material affects the tightness and adherence of the label to the container.
Attention that the use of special materials can create problems if the labels are applied with an automatic applicator.
To avoid the hassle of designing extravagantly shaped labels to fit the container, you can simply use a smaller label that does not accentuate or follow the contours of the container.
In this case the label will simply be placed in the center of the container, avoiding any problems related to printing and applying irregular shapes.
However, in this case you have to take into account that you are working with reduced spaces on the label and if you had a lot of information to print this may not be the best idea.
Not surprisingly, most small producers prefer to package their products in containers with traditional shapes since they are easy to label.
Moreover, the particular shapes make the products stand out more on the shelves among a multitude of colors and shapes because they immediately capture the attention of consumers.
Make Sure You Design a Readable Label
It is important to ensure that you use a font with readable dimensions.
If you find yourself making everything smaller to adapt to the size and shape of the label, reconsider the layout and analyze the points where you can condense, shorten or remove additional text.
Single Label Or More Labels?
To follow the shape of the container you can think of making a single label or more labels for the front or back of the product,
The design of two or more labels allows you to separate the brand and the graphic on the front from smaller items such as ingredients, instructions, nutritional table, which you can apply on the back.
The shape of your label can definitely help draw attention to your product.
You can order labels of any custom shape that will incur a one-time additional cost.
As an alternative you could choose a transparent label with a standard shape and create a custom shape using a background color and a graphic that harmonizes with the shape of the container.