The marketing world increasingly offers more options to advertise a brand, both online and offline. Today we are going to talk about the importance of logos and sensory marketing, especially related to what we see through our eyes, such as colors. One of the best visual branding options we have is to represent logos on t-shirts, be it those of your employees, gifts for influencers or for consumers.
Advertising your brand on T-shirts can attract a lot of attention from your target audience, especially if you manage to do something striking, not strident, and that suits their tastes. Although obviously not going to like everyone equally. Therefore, first of all it is convenient to know your sector, your competition and if it is possible to define that target audience well. And finally, if we learn to use branding in the best way, we will create a strong bond with our clients and attract new consumers.
The importance of sensory marketing
The sensory marketinghas increasingly greater importance today. With a new social paradigm in which we constantly receive stimuli everywhere, it is difficult to stand out, to be noticed. On our mobile phone, our computer, on the street … we are continually seeing brand advertising. That’s why you have to take great care of the details and the way you advertise.
Sensory marketing studies our perception of certain issues, such as colors, smells, sensations, etc. Big brands have managed to be associated with a specific color like Coca Cola and this is thanks to the branding carried out by the brand for many years. Therefore the benefits of a good branding can be very high.
Therefore, if we want to advertise through logos on T-shirts, we must first define a good logo, with a modern typology, or not, depending on our objective. And select a color according to what we want to convey. Many sensory marketingcompanies have studied how colors inspire us. This is a good example of our perception of different colors:
Now, depending on what our company does and what we want to convey with our brand, we will adapt our branding to it. Both in the logo and in the color of the shirts for example. Obviously if we accompany him in all our communications, we will achieve a more powerful brand image.
Benefits of advertising your brand on T-shirt logo embroidery
As we say, a great branding option for your company is the use of logos on t-shirts, both for sale or gifts or consumers as well as for your own workers, in the event that they work with the public. Also of course in jobs where certain uniforms are needed.
At Embroidery Gulf you can find all kinds of t – shirts so you can choose the model and color you prefer. You can screen them as you want. And not just t-shirts, you can also select polos , sweatshirts or even jackets, depending on the time of year and the type of business.
You create a strong brand image: having all your workers in uniform and that this is consistent with what you want to convey to the public with your brand can create strong links with them. In addition, if this goes together with all the decoration and advertising of the premises or your office, the jump in the image of your brand will be very large. This strength will give greater confidence to consumers, suppliers and the entire environment of your company.
If the objective is to advertise your brand on t-shirts of a sports club, your brand image will also be seen with greater strength and confidence, as it is promoting sport and helping part of the community.
Customers will remember you better – Visual memory is an important part of all of us. On many occasions we remember certain places, certain flavors, just with an image. And there is nothing more visual than a shirt, especially if we manage to stand out from other competing brands. Also, if we use them as a gift for customers, they will be even more satisfied and will have a better concept of us. It is a good engagement strategy.
These benefits are directly related to branding strategies to improve your positioning as a brand. A strong image is synonymous with trust and with an environment like the current one, this trust can mark a fine line between success and failure.
