The varieties of fonts that exist to write on the computer are innumerable. And when creating a t-shirt, a logo or a corporate document, they are usually important to create a good and strong brand image. The same happens when choosing fonts for phrases on T-shirt Embroidery in Dubai, it must be something important and not choose the first thing we see. Therefore, in this article we bring you the main questions to take into account when choosing a font when you go to screen or print t-shirts.
You can choose not only from a wide range of cheap t – shirts and other garments such as polos, sweatshirts or jackets, but also personalize them with your logo and company name or with a funny, motivating, eloquent phrase … your brand and its personality.
The font must be legible
Most importantly, it seems obvious but it is not so obvious, try several sources and always keep in mind that they are read well, both from near and far. The objective as a company should be for other people to read what you put on the shirt, if not, it practically loses all sense.
Avoid letters that are too small, italicized if they do not have good readability. And always choose a font that you like, with which you feel comfortable and not too complicated or simple. Doing several tests is important, write the phrase that you are going to screen in various formats and with different fonts that will give you a good perspective.
1- Adjust the font to the personality of your brand
The normal thing is that the designs of your logo and company name imply its personality. All this must be reflected in personalized t-shirts, so in a simple glance you can show who and how you are and what you want to convey to others.
The fonts have different personalities; you can choose softer fonts to reflect happiness or more intense fonts to show strength. Try not to use a font that is too simple, so as not to make believe that you are not trying, that your brand does not imply simplicity.
2- If you use multiple fonts, make sure they look good together
One of the variables that are often used is to mix different fonts and sizes, vary between upper and lower case, etc. It is an option that can work very well in marketing and thus highlight what we want to influence, in addition to making the design more attractive and fun.
But you have to be careful and do it right, so as not to create a feeling that we don’t want. Ideally, if we are going to use several types of fonts, they are sufficiently different from each other. If we use very similar fonts, they can get mixed up and lose legibility, for example. Another option is to mix fewer fonts and apply bold, italic or capital letters to differentiate the different parts of our phrase for t-shirts.
3- Choose a suitable color
Another issue of particular importance is choosing the colors of the shirt and ink according to our objectives. On the one hand or the shirt or the ink, they should incorporate corporate colors, those that represent your brand and its personality.
And on the other hand, you should look for combinations that maintain good readability, that is, the color of the shirt and the letters contrast well. For example, in a red shirt, we are not going to put a red color or in a beige shirt, brown or yellow letters do not make sense, since they will be confused and their reading will be very complicated.
4- Take into account the dimensions of the fonts
When making any design, you always have to be careful, especially when it comes to designs that are going to be printed on a T-shirt or other garment. Since, if our design is wrong, we can find a series of already screen-printed garments that do not work.
A common problem is that when we design on a computer, we create a design with a format that seems to be fine, but when it is captured on a certain surface, the size is sometimes not correct. It is too small or too big. A trick that we can choose is to print the logo or phrase that we have decided to capture on a sheet of paper, and place it on any shirt that we have at home. So we can get an idea of how it would look.
